GM Voices’ innovative in-queue streaming music and customized messaging platform greatly improves the caller experience while delivering a fast ROI and valuable reporting metrics for staffing call centers. Callers control their on-hold experience by choosing their preferred music (pop, rock, country, etc.) with options to skip songs and change genres. Targeted marketing messages are then served based on unique customer insights. This solution is a great complement to GM Voices’ core voice-over services for IVR and CX technologies—voice recording in more than 100 languages, localization expertise, persona development, and custom Voice Branding for any voice-enabled technology or application.