Gordon has lived his 20+ year
marketing career at the intersection of digital and consumers, working to build
new and deeper brand relationships through the creative application of
technology and data.
He joins Sitel Group from twelve
years at SapientRazorfish, where he wore a number of hats including Client
Partner, and Marketing Strategy. Most recently, Gordon was responsible for
Business Growth, driving and fostering both organic growth and new client
relationships. During his tenure, Gordon presided over the fastest growing
region at SapientRazorfish. He and his team were instrumental in winning
business with clients including MARS, Carnival Cruise Lines, ADT, Walmart,
vitaminwater, Office Depot, and many others.
A true omni-channel marketer,
Gordon works with clients to reimagine business in a connected world; helping
optimize their approach to new customer acquisition, deepen their relationships
with existing customers and improve overall brand health.
Check out the incredible speaker line-up to see who will be joining Gordon.