Jason Bradshaw

Chief Customer Officer
Volkswagen Group Australia
At 14 years old, Jason Bradshaw started his own telecommunications and hardware distribution business. It was there he began a lifelong passion for customer experience – even if he didn’t exactly know what it was called at the time. It didn’t matter, because this first foray into entrepreneurship gave him a taste of how to offer customers an experience, not just a product. Since that humble start, Jason has transformed the way people interact with organisations across a litany of sectors. He is currently Chief Customer Officer of Customer Experience at Volkswagen Group Australia. With a deep empathy for customer needs and expectations, Jason has worked with some enduring and essential organisations – such as Telstra, Fairfax Media Limited, Target Australia and the New South Wales Government. No matter the sector, Jason has led customer and employee experiences that have defined organisations. The idea that underscores Jason’s work today – and at age 14 – is this: organisations have the potential to vastly improve individual lives. Whether building on an employee’s skills, or offering customers a seamless interaction, the ability to care for your customer matters to more people than just your customer.

8:20 AM OPENING KEYNOTE: Deliver Success, Effort and Emotion While Leveraging AI

With the continual pressure to reduce cost while enhancing customer experience, new technologies like Artificial Intelligence (AI) will undoubtedly be under consideration. In this session, we will explore how AI can be leveraged to ensure that you continue to deliver across these three key customer touch points: Success, Effort and Emotion.