"Effortless Experience" - A Radical New Customer Service Strategy

The "effortless customer experience" is being touted as the radical new customer service game plan to hit the industry. In short, the theory behind it is that you make customers happier simply by limiting the number of total interactions they have with you. Matt Dixon is the writer of this new game plan. He will take the stage as one of the keynote speakers at the upcoming event, but first he reveals the foundation to achieving the new strategy in this exclusive interview - your people.

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