Considering Customer Service as a Sales Tool
The two best ways to improve operations of a business are to increase sales or decrease costs. In today’s environment, decreasing costs is difficult which is why so many companies focus on increasing sales. Businesses work to increase sales through marketing, prospects, tradeshows, direct sales and a bevy of other traditional channels, but what most companies don’t realize is that increasing sales via customer service can be highly effective. So, if you haven’t considered customer service as an important sales tool, ask yourself this question: Do you have what you need to maximize your customer service? Read more on Claro!'s insight on why you should customer service as a sales tool.
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